Disponível para freelance em tempo integral
• Designer Gráfico e Diretor de arte
• Goiânia, Brasil
O mercado de carnes é altamente competitivo e, visualmente, muitas marcas ainda se comunicam de forma comum: imagens poluídas, iluminação irregular e falta de identidade visual consistente.
A proposta deste projeto foi transformar cortes tradicionais em protagonistas visuais, não apenas como alimento, mas como produto premium.
A estratégia foi clara: Criar um padrão fotográfico que transmitisse frescor, textura, qualidade e sofisticação.
Prompts:
• Realistic raw filet mignon placed centered on a wooden cutting board. Deep rich red tone, clean muscle fibers, subtle marbling, natural moisture without gloss. Minimal styling elements: coarse sea salt, cracked black pepper, whole garlic cloves (one sliced open), fresh rosemary sprigs placed symmetrically but naturally around the meat. Eye-level camera angle, camera aligned horizontally with the meat surface. Professional studio food photography campaign setup. Same dark matte seamless background, same board, same lighting setup. 85mm lens look, f/5.6 for full sharpness across the cut. Controlled softbox key light at 45°, subtle fill, soft rim light. Clean shadows, commercial steakhouse aesthetic, ultra high detail, realistic textures.
• Realistic raw picanha (Brazilian rump cap) centered on the same wooden cutting board. Thick creamy white fat cap on top, deep red lean meat beneath. One thick slice cut and positioned slightly forward, maintaining symmetry and balance. Visible muscle fibers, realistic texture, no artificial shine. Minimal styling elements: coarse sea salt lightly scattered, cracked black pepper, garlic cloves (one gently crushed), fresh rosemary sprigs placed consistently with the previous image. Eye-level camera angle, camera aligned horizontally with the meat surface. Same studio environment, same seamless dark matte background, same lighting configuration and framing as the filet mignon image. 85mm lens look, f/5.6, tripod mounted. Controlled softbox key light at 45°, subtle fill light, soft rim separation. Premium commercial steakhouse campaign consistency, ultra realistic texture, balanced contrast.
Cada corte foi tratado como peça central, valorizando a Textura real da fibra, Marmoreio, Espessura, Camada de gordura e Corte limpo e fresco
Optamos por Câmera alinhada na altura do olhar (eye-level), Fundo escuro neutro, Tábua rústica como base, Elementos naturais pontuais (alecrim, alho, sal grosso, pimenta)
Nada excessivo. Nada cenográfico demais.
Prompts:
• Realistic raw striploin (Brazilian contra-filé) centered on the same rustic wooden cutting board used throughout the campaign series. Rectangular long cut with a continuous creamy white fat cap running along the top edge. Deep red lean meat with moderate natural marbling, clearly visible muscle fibers and clean butcher trimming. The fat layer is smooth, slightly matte, and naturally textured. Authentic surface moisture without artificial gloss. Minimal and consistent styling elements placed subtly around the board: coarse sea salt lightly scattered, cracked black pepper, whole garlic cloves (one gently crushed), and fresh rosemary sprigs arranged with the same visual balance and spacing as the previous campaign images. Eye-level camera angle, camera aligned horizontally with the meat surface. Professional studio food photography campaign setup. Same dark matte seamless background, identical wooden cutting board centered in frame. 85mm lens look, tripod mounted, aperture f/5.6 for consistent full sharpness across the cut. Large softbox key light at 45° side angle highlighting the fat cap texture and meat grain, subtle controlled fill light preserving contrast, soft rim light creating separation from background. Neutral realistic color grading, clean shadow control, high detail, premium steakhouse commercial aesthetic, consistent campaign visual identity.
• Realistic raw T-bone steak centered on the same rustic wooden cutting board used in the campaign series. Prominent T-shaped bone clearly visible, separating the tenderloin and strip sections. Deep red lean meat with natural marbling patterns, creamy white fat edge along the outer side. Bone texture detailed and slightly porous, realistic color variation between marrow and exterior. Natural surface moisture without artificial gloss. Minimal and consistent styling elements placed subtly around the board: coarse sea salt crystals lightly scattered, cracked black pepper, whole garlic cloves (one slightly crushed), and fresh rosemary sprigs arranged with the same spacing and balance used in previous images of the campaign. Eye-level camera angle, camera aligned horizontally with the steak surface. Same professional studio food photography setup as the previous cuts. Dark matte seamless background, identical wooden cutting board centered in frame. 85mm lens look, tripod mounted, aperture f/5.6 for full sharpness across meat and bone. Large softbox key light at 45° side angle highlighting meat texture and bone structure, subtle fill light maintaining controlled contrast, soft rim light for clean separation from background. Neutral color grading, consistent shadows, high detail, premium commercial steakhouse campaign aesthetic.
Para gerar consistência e percepção de marca, estabelecemos:
Iluminação controlada de estúdio
Luz lateral suave para realçar textura
Profundidade de campo equilibrada
Fundo escuro para contraste e sofisticação
Composição centralizada
Paleta quente e natural
O resultado é uma linha fotográfica coesa, pensada como campanha, não como imagens isoladas.
Prompts:
• Realistic raw flank steak (Brazilian fraldinha) centered on the same rustic wooden cutting board used throughout the campaign series. Long, slightly tapered cut with clearly visible muscle fiber direction running lengthwise. Deep red lean meat with low marbling and defined grain texture. One thicker fat layer concentrated on one end, creamy white and naturally textured. Clean butcher trimming, firm structure, authentic natural surface moisture without artificial gloss. Minimal and consistent styling elements placed subtly around the board: coarse sea salt lightly scattered, cracked black pepper, whole garlic cloves (one gently crushed), and fresh rosemary sprigs arranged with the same spacing and visual balance used in previous campaign images. Keep garnish restrained and consistent for campaign uniformity. Eye-level camera angle, camera aligned horizontally with the meat surface. Professional studio food photography campaign setup. Same dark matte seamless background, identical wooden cutting board centered in frame. 85mm lens look, tripod mounted, aperture f/5.6 for full sharpness across the entire cut. Large softbox key light at 45° side angle emphasizing fiber direction and surface texture, subtle controlled fill light preserving depth, soft rim light creating clean separation from background. Neutral realistic color grading, controlled highlights, ultra high detail, premium steakhouse commercial campaign consistency.
• Realistic raw alcatra (Brazilian rump steak cut) centered on the same rustic wooden cutting board used in the campaign series. Compact, slightly triangular cut with deep red lean meat and a smooth creamy white fat layer covering the top portion. Visible muscle fiber direction and subtle connective tissue lines running diagonally through the meat. Clean butcher trimming, firm structure, natural moisture without artificial shine. Minimal and consistent styling elements placed subtly around the board: coarse sea salt crystals lightly scattered, cracked black pepper, whole garlic cloves (one gently crushed), and fresh rosemary sprigs arranged with the same visual spacing and balance used in previous campaign images. Eye-level camera angle, camera aligned horizontally with the meat surface. Professional studio food photography campaign setup. Same dark matte seamless background, identical wooden cutting board centered in frame. 85mm lens look, tripod mounted, aperture f/5.6 for consistent sharpness across the entire cut. Large softbox key light at 45° side angle emphasizing muscle texture and fat contrast, subtle controlled fill light preserving natural depth, soft rim light creating clean separation from background. Neutral realistic color grading, controlled highlights, high detail texture rendering, premium steakhouse commercial campaign consistency.
Esse padrão fotográfico entrega:
Percepção de produto premium
Aumento da confiança do consumidor
Sensação de frescor e qualidade
Identidade visual consistente
Potencial de uso para redes sociais, catálogo, cardápio, banner e campanhas
As imagens criam desejo.
Elas não apenas mostram carne, elas fazem o cliente imaginar o preparo.
Prompts:
• Realistic raw beef ribs (Brazilian costela) centered on the same rustic wooden cutting board used throughout the campaign series. Thick rectangular cut showing visible rib bone structure along the bottom edge, layered red meat and creamy fat bands throughout. Prominent top fat layer with slightly uneven natural texture. Detailed muscle fibers and connective tissue visible. Clean butcher trim, authentic natural moisture without artificial gloss. Minimal and consistent styling elements placed subtly around the board: coarse sea salt crystals lightly scattered near the front edge, cracked black pepper, whole garlic cloves (one slightly crushed), and fresh rosemary sprigs arranged with the same spacing and visual balance used in previous campaign images. Avoid excess garnish — maintain commercial steakhouse minimalism. Eye-level camera angle, camera aligned horizontally with the meat surface. Professional studio food photography campaign setup. Same dark matte seamless background, identical wooden cutting board centered in frame. 85mm lens look, tripod mounted, aperture f/5.6 for consistent full sharpness across meat and bone layers. Large softbox key light at 45° side angle emphasizing bone structure and layered texture, subtle controlled fill light preserving depth, soft rim light creating clean separation from background. Neutral realistic color grading, controlled highlights on fat surface, high detail rendering, premium steakhouse commercial campaign consistency.
• Realistic raw topside beef cut (Brazilian coxão mole) centered on a rustic wooden cutting board. Large compact cut with deep red lean meat, very low marbling, smooth surface texture and visible muscle grain lines. A thin natural fat edge along one side, clean butcher trim. The meat structure is firm and uniform, showing authentic fiber direction and natural moisture without artificial gloss. Minimal and consistent styling elements placed subtly around the board: coarse sea salt crystals, cracked black pepper, whole garlic cloves (one slightly crushed), and fresh rosemary sprigs arranged with the same visual balance used in the previous campaign images. Eye-level camera angle, camera aligned horizontally with the meat surface. Same professional studio food photography setup as previous cuts. Dark matte seamless background, identical wooden cutting board centered in frame. 85mm lens look, tripod mounted, f/5.6 for consistent sharpness across the entire surface. Large softbox key light at 45° side angle, subtle controlled fill light, soft rim light for separation. Clean shadows, controlled highlights, neutral realistic color grading. Premium commercial steakhouse campaign consistency, ultra high detail, realistic meat texture.
Ao padronizar iluminação, ângulo e composição, criamos:
✔ Reconhecimento visual
✔ Profissionalismo
✔ Autoridade
✔ Valorização do ticket médio
O projeto posiciona o açougue como marca especializada, não apenas ponto de venda.
Este portfólio transforma cortes tradicionais em ativos visuais estratégicos.
A fotografia deixa de ser ilustrativa e passa a ser ferramenta de posicionamento.
O resultado final não é apenas um conjunto de imagens.
É a construção de percepção.
E no varejo de carnes, percepção é valor.